Monday, June 03, 2013

Build Your Platform. They Will Come.

You’re busy. I’m busy. The world is busy. And the internet is on OVERDRIVE.

BUT we still have something to say, passions to pursue, remarkable products to introduce and great creative works that are going to add amazing value to other people’s lives.

How do you get them seen? How do you get your voice heard? How does your message get to the millions on the other side of the computer who have just been waiting for what you have to offer?

You build your platform. They will come. 

What is a platform?

In the dictionary, the word platform is defined as “a raised level surface on which people or things can stand”.

Back in the old in days – a megaphone was used to get your message across. In order for your message to be heard – your audience had to be within in yelling distance.

The megaphone segued to newspaper, radio and then television.  You could reach a lot of people – but the opportunities were limited for everyday people who didn’t have celebrity or power to make them stand out.

But in the new age of social media, everyone has access to a virtual megaphone and can begin building their platform right away … for free!

Why build a platform?

You know that your message, your story, your speech, your product or your book is phenomenal. Your mama knows too.  So does your best friend. But if that’s where the buck stops, what’s the point?

If you want to get your message to millions and truly gain global visibility, then a platform is a must.

Because whatever you have to offer to the world, is irrelevant if no one else knows about it.

How do you build a platform?

1.     Content is King
You’ve heard the saying, “You only have one chance to make a first impression.” The same is true for your content. You must make sure that your messaging is on point coming right out of the gate because if you don’t hook them right away, it will be three times as hard to get them back. This is true for your blog, your website and other social media sites.

2.     Create a Solid Foundation
You must have a website or blog. There is no way to get around it. Your website and blog are considered your home base – your foundation.  Social media sites are great ways to drive traffic to your website or blog but social media sites alone will not help you build a sustainable platform.

3.     Be Consistent
Once you have perfected your message, you must be consistent in delivering it on a regular basis. I would suggest 3-5 times a week. Why? Because your message is going to be so over the top good that you are going to leave people hungry for more! And what happens when you don’t feed a hungry person? They generally go somewhere else to eat.

I’ll talk more about each step to building a platform in upcoming messages and I’ll be adding much more so that you have plenty of tools to work with.

What do you think? What steps have you taken to build your platform? Share your thoughts in the comments section or send me the first paragraph of your first blog!

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