Wednesday, June 19, 2013

President Barak Obama, Tracey Edmonds and Social Media By The Numbers

In 2008, the Obama Presidential Campaign made history in more ways than one. Not only was he the first African American to be elected president, he also was the first presidential candidate to shrewdly use social media as part of his campaign strategy.

Back then, using Twitter and Facebook was thinking outside of the box. By 2012, there were lots more media tools and Pew Research showed that 66 percent of social media users actively engaged in political activism on line.

Even though Mitt Romney’s campaign was on the media bandwagon too, it’s been said that just as JFK was the first President to really understand TV, President Obama was the first social media president.

Award-winning TV Film Producer Tracey Edmonds credits Twitter for her new YouTube channel.   “Alright TV was born from my social media network, and the daily exchange of positive, inspiring and uplifting messages that I have through my social network.”  She says she launched the channel with over half a million views online.

How are you using social media to launch your dream?

Are you wondering how your peers are using social media?

Wondering if you should focus on Pinterest or podcasting, or put more effort into Facebook?

In the fifth annual Social Media Marketing Industry Report from Michael Stelzner and Social Media Examiner, more than 3000 marketers reveal where they focus their social media activities, how much time they invest, what the rewards are and where they’ll plan their future efforts.

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to know how your peers are handing the time commitments, social media platforms and measurement?

A few of this year’s social media statistics:
  • 86% of marketers say social media is important for their business
  • 69% plan to increase their use of YouTube
  • 58% of marketers are blogging and 62% will increase blogging in 2013
  • 49% picked Facebook as the single most important social network
  • 89% of marketers state that increased exposure was the most important benefit of social media marketing

From the most popular forms of social media marketing to measurement, to integration with other digital marketing tactics, this year’s report offers answers and also asks more questions.

I’ll explore an additional 5 questions that marketers want answered in a series of future blog posts.

But first I’d like to know – what questions would you like to ask those who have been successful at social media marketing?

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