How Much Time Should You Invest in Social Media?

One of the questions I get asked most is, “How much, exactly, should a company or business be investing in social media?”

Intersection Consulting, a digital strategy and social media marketing firm, has created an infographic that gives marketers an example of what a 40-hour workweek might look like for a company’s social media management.

Here’s how some of the time is split in this example:

• 7.5 hours for blogging
• 4 hours for updating social networks
• 4 hours for research and planning
• 2.5 hours for curation
• 5 hours for contingency
• 2.5 hours for analytics

Of course, every organization is different and any workflow that is designed and implemented needs to work towards the achievement of business goals,” writes Mark Smiciklas, the man behind Intersection Consulting. “That being said, I feel the time scope represented here is far more realistic than the notion that organizations can get value from the social channel by investing 15 minutes a day.


Here’s the full infographic: